Gemma Garrett Announced as the Face of Cinch Corsets Classic Range
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SHE MAY BE OLDER THAN SHE WAS WHEN SHE TOOK THE MISS GREAT BRITAIN CROWN, BUT GEMMA GARRETT HAS NEVER LOOKED SO GOOD, AND HER PARTNERSHIP WITH REVOLUTIONARY NEW IRISH LINGERIE BRAND PROVES IT.
Looking naturally youthful, sexy and confident, the Northern Irish model and journalist showcases her enviable figure as she is announced as the face of new Irish retailer Cinch Corsets.
Waist training corsets have become the latest must-have fashion accessory from Hollywood. The corsets are designed to aid core stability and strength, literally training the waist into the desired shape. Now, Cinch Corsets based near the UK’s very own Holywood (in Co. Down) have taken the updated lingerie item to the next level with a range designed specifically for women to wear during exercise as celebrities such as the Kardashian sisters Instagram “selfies” wearing theirs.
As a former face of Formula One British Grand Prix, Gemma (33), is known for her heart-racing curves and she keeps active walking her two beloved English Bulldogs Buddy and Stella;
“Like everyone I try to stay fit and stick to a healthy diet. We know those are the best ways to maintain a good weight as you get older. But wearing the Cinch Corset makes you feel like you can be even more proactive throughout a busy day, training your waist into that gorgeous hourglass shape we all want while working, walking the dogs, visiting family and friends. It fits into a busy lifestyle like mine.”
Gemma is the perfect ambassador for the brand, having spent years in front of the camera from glamour magazines to movie sets and, more recently, presenting television documentaries and writing her features for The Sunday Life. She knows only too well the strains of modern life for working women who still want to look glamorous whenever they can;
“I loved taking part in the campaign photoshoot. The Cinch corsets have a wonderful shape and feel, you can tell the quality of the craftsmanship that went into the products. But as well as looking good alongside your special lingerie sets, it’s the confidence you get from feeling shapely and supported. You just can’t buy that if you’re a woman.”
The beautiful Cinch Corsets are a modern take on a classic undergarment. Gone are the heavily boned, uncomfortable Victorian pieces, replaced with modern technological design and breathable fabrics that are hand-stitched, individually measured to fit every woman’s shape.
Businesswoman and co-founder of Cinch, Nicola McIlhagger explains why the now-booming corset company decided to create a local version of the product in the first place;
“We researched worldwide when producing our corsets to ensure the highest quality and comfort for our customers, contacting a latex manufacturing plant to specifically create a fabric that wouldn’t chafe the skin. We wanted modern design, comfort and high-end materials.
“Outside the original goals of waist training and confidence we know the corsets improve posture, support the back and ease pain, strengthening the body’s core muscles as you sit up straighter. They are also a daily reminder of your goals, often having the side effect of helping people stick better to their healthy diets. And the latex material helps to attack unwanted fat and impurities in the body through micro-massage while you wear it.
“At one time, every woman wore a corset – from the cook to the lady of the house – we are simply bringing back a modern corset, which is comfortable and very quick to put on.
“The Cinch Corset works so well as it gives women the confidence to wear their clothes with the added support of a garment that holds you in in all the right places – gone is the dreaded muffin top, whilst we welcome a sexy, hourglass figure that will only improve as the client wears their Cinch.
“Since launching the brand in early June, we have literally been blown away by the response and feedback, we have stockists right across Northern Ireland – and already have a few clients from the celebrity world wanting one in every colour!
Nicola concluded, “The Cinch Corset is an all-round, everyday boost for the inside and the outside!”
Cinch Corsets retail at £49.99 and can be ordered at http://www.cinchcorsets.co.uk or from stockists province-wide (see website for full list).
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